Mitsubishi’s Lancer Evolution gets animated.
Visual effects studio Resin has created an entirely CGI-based advertisement for Mitsubishi Motors Australia
Limited (MMAL), showcasing the Lancer Evolution as it has never been seen before.
Established in 2004 by Director, Grant Lovering and Editor, Lincoln Wogan, Adelaide-based design, 3D,
animation and live-action studio, Resin, represent numerous brands.
Resin has also provided a range of visual
effects, design and colour to six feature films including “Where the Wild Things Are” and “Rogue”.
The brief for the Mitsubishi advertisement was to show the performance nature of the Lancer Evolution in a
digital format. Taking the science fiction mood of “Bladerunner” as inspiration, Resin, in conjunction with
Clemenger BBDO Adelaide, were able to conjure an entirely dark city full of neon as the Evolution’s playground.
The Evolution featured in the advertisement was entirely recreated – using CGI, animation and live action
techniques – with incredible accuracy.
The sound for the advertisement was done by Best FX, and all the
elements combined result in a photo-real experience that completely embodies the spirit of the Lancer
Evolution and its rally-bred heritage.
MMAL’s Vice President of Brand Management, Paul Unerkov is pleased with the outcome of this exciting
marketing endeavour.
“The Mitsubishi team and Resin have combined our ideas and efforts to come up with something really special
here.
To be able to recreate this stunning vehicle with such technical accuracy, and to simulate the movements
and abilities of this high performance vehicle, all in CGI, is incredible,” said Mr Unerkov.
Powered by an inter-cooled and turbo charged 2.0-litre DOHC inline four cylinder engine, generating an
impressive 217kW of power at 6500 rpm and 336Nm of torque at 3500 rpm, Mitsubishi’s Lancer Evolution is
available with a revolutionary Twin Clutch Sport Shift transmission, super all wheel control system and Brembo
brakes.
The Mitsubishi Lancer Evolution is available at specialised Evolution dealers nationally.
Click here to watch the video
Search our lancers in stock
|
