Archives March 2011

Mitsubishi Motors support for the Tohoku earthquake victims

March 21, 2011 / Mitsubishi News

Tokyo –Mitsubishi Motors Corporation (MMC) would like to offer sincere condolences and sympathy to the victims of the Tohoku Earthquake. We pray from the depth of our hearts that the devastated area attains recovery as soon as possible.

The MMC group in Japan has confirmed a donation of 30 million yen to assist the victims and damaged areas. As an additional support, MMC will supply vehicles to accommodate the circumstances and needs of local authorities in the area.

In conjunction with MMC’s overseas distributers and business partners, we will try to find out the most efficient and optimum ways to render further assistance to those affected.

Mitsubishi and Nissan Joint venture

March 21, 2011 / Mitsubishi News

Mitsubishi Motors and Nissan advertise major organisationappointments for new connection endeavour mini motor vehicleproject

YOKOHAMA/TOKYO – Nissan Motor Co., Ltd. and Mitsubishi Motors Corporation today advertised two managerorganisation appointments for the connection endeavour that will supervise the wares arranging and mechanicalapparatus of mini motor vehicles for the Japanese in the household market. The establishment of the connectionendeavour was part of the accord noted in December 2010 to extend the scope of support between the two companies.

Junichi Endo, presently Senior Vice President of Nissan, will be selected as CEO (Chief Executive Officer), while Shinichi Kurihara, presently Senior Executive Officer of Mitsubishi Motors, will be selected as COO (Chief Operating Officer).

Further particulars on the connection endeavour will be divulged at a afterwards date.

Mitsubishi Develops New Interior Surface Material of PET Fibre and Cotton Combination

March 21, 2011 / Mitsubishi News

Cutting CO2 emissions all through the lifecycle; commercialisation this summer-

Tokyo, March 9, 2011– Mitsubishi Motors Corporation (MMC) has broadcast the development of a new central exteriormaterial, blending PET (Polyethylene terephthalate) and cotton fabric fibres as a new supplement to the “Green Plastic” lineup, MMC’s initial plant-based material technology. It will first be utilised for vehicle chairs and designs to be commercially made this summer.

Car central exterior components have usually utilised petroleum-based components for example PET fibres, due to its durability and blaze retardant nature. This new material has knitted-in cotton fabric fibre, routinely utilised naturalcomponents productive in considers to decrease CO2 and maintain oil assets, in to the PET fibre base. This material has been adept to attain the high measures needed for automobile components with its productive initial functionalconceive and a blaze retardant remedy correct to characteristics of cotton fabric fibres. The material is adept to beutilised not only for vehicle chairs but furthermore other localities for example in upper exterior and trim surfaces. Due to the detail that cotton fabric is an effortlessly attainable fabric, this new material is anticipated to have amplified usage through distinct vehicle kinds from hereon.

Preliminary computed outcomes displayed that CO2 emission all through the lifecycle (from attaining raw components to disposal) has been decreased by about 20 percent in evaluation to accepted goods (PET 100%). *1

In an effort to assist halt international heating and slow the depletion of oil reserves, MMC is applying farther study and development in “Green Plastic” expertise to alternate the petroleum-based components, broadly utilised in automobile parts. With goods for example “Bamboo fiber/PBS (Polybutylene succinate) central trim material”, “PTT (Polytrimethylene terephtarate) fiber floor mats” and “Liquefied timber phenol resin” currently in financial use, MMC willhold going ahead with farther technological development and objective for sequential utilisation.

*1:Plant-based components that are carbon neutral (a carbon-cycle notion that the CO2 emission that happens whenvegetation is scorched can be counteract by the allowance of CO2 soaked up throughout photosynthesis of anothervegetation in its development process) are adept to emit less CO2 all through a product’s lifecycle, in evaluation to petroleum-based materials.

March 3, 2011 / Mitsubishi News

After “Project Global” in the C/D-Segments*, Mitsubishi Motors Corporation (MMC) along with a watchful eyes of Mitsubishi Brisbane  is now pushing the boundaries of global product planning with the forthcoming introduction of “Global Small” in the B-Segment: a next-generation architecture with built-in flexibility to accommodate – by design – customer requirements in ALL world markets in the lower sector of the market(s). In other words, exciting new small cars. Here are Brisbane’s leading Mitsubishi dealership we’ll keep you up to e compact

Previewed as “Concept-Global Small”  at the Geneva Motor Show, this “e-compact” will be unveiled in production towards the end of this year, prior to a start of production scheduled for the start of 2012 at an equally all-new plant Mitsubishi is currently building in Thailand.

*Lancer, Outlander, ASX, Delica D:5

Global product of the “Global Village”

This new Mitsubishi will be proposed as an entry model for emerging markets as well as a fuel efficient car in developed markets. As such, this all-new e-compact project shall be MMC’s answer to some fundamental evidences:

–        With 80% of its total output bound for export, Mitsubishi Motors ought to take into consideration the trend towards globalization in trade and communications, no matter the market segment.

–        In fast developing markets such as China, ASEAN and other emerging areas (50% of all world markets by 2013), MMC shall embrace the increasing demand for personal mobility through affordable, fuel efficient and substantial yet compact vehicles.

–        In the mature markets of Japan, North America or Europe, downsizing and efficiency are key to meet ever stringent environmental regulations whilst fulfilling the need for multi-motorization with sensible products in a re-invented B-Segment.

–        In the face of volatile exchange rates & commodity prices as well as the challenge to serve all world markets with small vehicles delivering – by definition – low margins, Mitsubishi Motors shall pursue the highest level of efficiency in its production system through the concept of global production hub.

“e-” for…

Developed in Okazaki (Japan) – MMC’s global R&D Center – in less than 2 years, the forthcoming Global Small project is meant to merge all these “eco/compact” requirements into one single package designed as such instead of mere adaptation(s):

–        e” for “efficiency”: highly efficient in its overall packaging, Mitsubishi Motors’ e-compact combines the virtues of a small vehicle (maneuverability,…) and excellent visibility whilst sitting 5 adults in comfort and accommodating sufficient luggage space within a retrained footprint (3,74 m length x 1,68 m width): one of the most space efficient in the B-Segment.

–        e” for “engineering”: the architecture this e-compact is based upon has been designed to accommodate upfront foreseeable customer and regulatory requirements in ALL world markets whether Japan, North America, emerging countries or Europe, instead of costly later adaptations: a first in the small car class.

–        e” for “environment”: through weight saving measures, all-new petrol 1.0 and 1.2 liter MIVEC powertrains, the application of MMC’s green technology solutions (Auto Stop and Go, Brake energy regenerative system,, etc.,…) and fine-tuned aerodynamics as exemplified in the sloping roof line, Mitsubishi’s e-compact can boast sensible level of fuel consumption and therefore emissions well in line with market trends.

–        “e” for “electric vehicle”: as a further environmentally friendly measure – and a direct effect of its fully integrated Global Small architecture – e-compact is engineered to accommodate a further variant, fitted with a 100% electric powertrain.

–        e”for “ economies”: robust and reliable by design as customary for Japanese products, “Global Small” should also guarantee low running costs.

–        e” for “effective design”: as a daily reliable runabout equally at ease crossing the bush, tackling megapole traffic or blasting highways (within speed limits), the Mitsubishi e-compact was styled with no-nonsense efficiency-first in mind. Robust looking yet enjoying sophisticated aerodynamics, it should grace traffic nonetheless with a friendly face.

–        e” for “export”: the first of its kind, “Global Small” will be built at MMC’s dedicated hub of Laem Chabang Industrial Estate in the Chonburi province of Thailand. The forecasted annual volume of 150,000 units (with a possible increase to 200,000 units) will be exported to the ASEAN countries , Japan, North Asia, Australasia, Europe, North America and many other markets around the world.

Fifty years later after its first small car, the little “500” launched in 1960 just at the start of the massive export drive of Japan, Mitsubishi Motors’ ambitious e-compact is about to open a new significant page in MMC’s history.

Keep and eye on our news for more great stories and models coming our way in at Mitsubishi Brisbane.


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