Mitsubishi Motors Australia Limited (MMAL) posted an all-time April sales record with 5,281 imported vehicles sold, resulting in a 7.1 percent market share last month.
Trition was the standout performer, posting a sales record for April with 1,840 units across 4×4 and 4×2 models. The Triton 4×4 product line proved popular with 1,245 units, an exceptional growth of 80 percent from April 2010, 14 times greater than the segment growth of 5.7 percent.
Challenger recorded outstanding growth despite a 19.5 percent downturn in the medium SUV segment, posting a 59 percent improvement over April 2010.
Lancer recorded a solid month with 1,468 units while the ASX continues to grow with 477 units.
MMAL continued the all-time records with year-to-date figures of 20,592 for imported vehicle sales in the January to April period, a notable six percent increase on 2010. This increase was in contrast to the total market volume which fell 3.2 percent for the same period.
Vice president of sales, Anthony Casey said he was pleased with the positive sales results for April 2011.
“Mitsubishi ended April with solid sales across the board. Our sales are continuing to build on a consistent basis, proving that our product range meets customer’s needs,” said Casey.