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Mitsubishi Motors Announces Mid-Term Business Plan: “Jump 2013”

Tokyo, January 20, 2011 – Mitsubishi Motors Corporation (MMC) today announced “Jump 2013”, its new mid-term business plan for fiscal years 2011 through 2013 (ending March 31, 2014). The new plan reflects the immense change in automobile industry demand structure caused by worldwide economic turmoil. By focusing business resources on increasingly important areas such as fast-growing, emerging markets and on environmental initiatives, and by reforming cost structure, Jump 2013 aims for “growth and a leap forward”.

Product-wise, MMC will be launching 8 new electric-powered vehicles*1 by FY2015 as part of its efforts to reduce environmental impact. This includes introduction of hybrid vehicles in FY2013 to improve fuel efficiency over conventional combustion-engine vehicles. In parallel, MMC will keep its business resources focused on globally strategic models such as compact cars and SUVs, for which high demand is expected, especially in emerging markets. Both development process and product range will be streamlined by discontinuing region-specific model production.

In emerging markets where demand is growing, MMC plans to expand its lineup by introducing vehicles with high market demand, such as SUVs and a compact, fuel-efficient and affordable global strategic car (“Global Small”). This increases FY2013 retail sales volume by 280,000 units over the FY2010 forecast. In mature markets where a gentle recovery is expected, FY2013 sales volume is set with a 90,000-unit increase over the FY2010 forecast, by including compact cars and eco-cars. This brings total FY2013 target sales volume to 1,370,000 units (FY2010 forecast: 1,000,000 units*2).

MMC will strengthen its production capacity in emerging markets to respond to the range of growing demands in those regions. In Thailand, MMC will build a third factory, making it the second-largest exportation hub after only Japan; in China, MMC will strengthen production capacity by reinforcing a joint venture with a local partner; and in Russia, MMC will start production of a new SUV. At the same time, production capacity at Japanese, US and European production hubs will be adjusted to target sales volumes. The US hub will introduce a new model for both domestic and export sale. As for its European hub, MMC has decided not to introduce a successor to the region-specific Colt model. Finally, in Japan, MMC will proceed with a minicar joint venture with Nissan to increase domestic production volume and streamline plant operations.

While the business environment is undergoing such substantial changes, MMC will make fundamental reforms in cost structure via a Cost Reduction Implementation Committee under the direction of the president. By measures such as counteraction of yen appreciation by expansion of overseas procurement, MMC targets a 90 billion yen decrease in FY2013 material costs over the FY2010 forecast. Together with global production expansion, MMC will also enhance efforts to sustain worldwide Mitsubishi brand quality level.

Alongside the ongoing business alliance with PSA Peugeot Citroën, MMC has expanded its business cooperation with Nissan. MMC will act decisively to form alliances with potential business partners in individual project areas with foreseeable merits, to increase opportunities and strengthen profitability.

Through these efforts, FY2013 target sales are set at 2.5 trillion yen (FY2010 forecast: 1.9 trillion yen); operating income at 90 billion yen (FY2010 forecast: 45 billion yen); and net income at 45 billion yen (FY2010 forecast:15 billion yen). Resumption of dividends is targeted by improvements in financial structure and bolstering of profit levels within the planned period.

*1: This includes both electric vehicles and plug-in hybrid vehicles.

*2: MMC has previously included in its sales figures models sold under non-MMC brands which earned royalty revenue. From FY2011, MMC will use a new counting method and only count sales of models sold under the Mitsubishi brand. The 1,000,000-unit figure mentioned is calculated using the new counting system.

Mitsubishi Motors Lineup at the 2011 Geneva International Motor Show

Tokyo, January 18, 2011 – Mitsubishi Motors Corporation (MMC) will unveil the Mitsubishi Concept Global Small (show model) at a global premiere during the 81stGeneva International Motor Show. The Concept Global Small is a concept car based on the ideas “compact”, “affordability”, and “high fuel efficiency.”

MMC will display a total of 12 vehicles (six during press days), including vehicles already on sale in Europe, at the Geneva International Motor Show, March 1st to March 13th at the Geneva Palexpo exhibition and conference complex (opening to the general public on March 3rd). The vehicles on display will be in addition to the 100 per cent electric i-MiEV, of which approximately 2,500units*1 have been shipped to Europe in the three months since start of production and shipment in October 2010.

*1: This number includes Peugeot iOn and Citroën C-ZERO.

The Mitsubishi Concept Global Small is the concept model of the compact passenger vehicle that is planned for production from March 2012 at MMC’s new, third factory in Thailand.

The Mitsubishi Concept Global Smallfeatures qualities inherent in a compact car such as good maneuverability and easy operation. This is accomplished in a highly efficient package that can comfortably seat five adults. In addition, the MitsubishiConcept Global Smallachieves top-of-class fuel efficiency, with CO2emissions in the mid-90g/km range due to:

  • Usage of an idling stop mechanism
  • A 1.0 – 1.2L class compact engine equipped with a regenerative braking system
  • Weight trimming to the most complex parts
  • Reduced running resistance in the engine, new-generation CVT, brakes, and tyres
  • A body shape that greatly reduces aerodynamic resistance

Display Vehicle List

Model Name No. of Vehicles Notes
Press

Days

Public

Days

MITSUBISHI Concept Global Small 1 1 Concept car, show model
i-MiEV 3 3 European-spec model
ASX 2 2 European-spec model,RVR in Japan, Outlander Sport in the United States
Outlander 1
Pajero 1 Monteroor Shogun in some markets
L200 1 Built in Thailand
Lancer Sportback 1 Galant Fortis Sportbackin Japan
Lancer Evolution 1 Lancer Evolution Xin Japan
Colt 1 Built in Europe
Total 6 12

The i-MiEV Goes On Sale in 15 European Countries

Tokyo, January 14, 2011 –Mitsubishi Motors Corporation (MMC) announced today that sale of the European-spec i-MiEV new-generation electric vehicle is to commence in 15European countries*1.

As a reminder, MMC began production of the i-MiEVs for Europe from October of last year. Three months after starting shipment, about 2,500 units*2 were shipped.

Currently, the i-MiEV is attracting high attention in Mitsubishi Motors Europe’sterritory. In addition to the first 15 countries the car is to be sold in, there have been requests to introduce the i-MiEV from Finland, Serbia, Turkey, and Slovenia. In response to these requests, MMC plans to ship units to these countries in the near future, making the European countries the i-MiEV will be sold in to 19. Later on, the i-MiEV shall be sequentially introduced further within Mitsubishi Motors Europe’s territory.

*1: Austria, Belgium, Denmark, France, Germany, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland, United Kingdom.

*2: This number includes Peugeot iOn and Citroën C-ZERO.

Record sales for Mitsubishi in 2010

Mitsubishi Motors Australia Limited (MMAL) achieved record sales of 62,496 in 2010, representing a 9.6 per cent increase from 2009. Combined with strong growth in the SUV market and a number of record results, 2010 proved to be a successful year for the company.

In 2010, MMAL made history by introducing the first fully electric vehicle in volume production to the Australian market, with 112 i-MiEVs registered on VFacts.

Other highlights achieved by MMAL during 2010 included:

·         Best ever annual result for Lancer with 23,076 sales

·         Best ever annual result for Outlander with sales of 8,537

·         Growth of 52.5 per cent in the total SUV market thanks to strong sales of Outlander, ASX, Challenger and Pajero

·         Pajero sales increasing at double the market rate (32.5 per cent compared to 16.1 per cent) to reach a total of 6,986

·         Another record year for Triton with sales of 16,578

·         Strong sales of the new ASX, with 631 sold in December

MMAL president and CEO, Masahiko Takahashi, said the strong sales results for 2010 reflected the company’s commitment to providing customers with highly equipped vehicles at attractive prices.

“Mitsubishi is committed to sustainable, consistent growth, and I’m confident we can continue to consolidate our market share in 2011,” Takahashi said.

“We have a great product line-up to offer customers and we are determined to succeed.”

Sales of the new ASX are expected to strengthen as more stock becomes readily available in 2011, with 2,349 already sold in 2010.

Calendar year sales for the company totalled 62,496, an increase of 9.6 per cent over total sales for 2009. MMAL’s overall 2010 total market share remained steady at 6 per cent.

Wallaby Will Genia reviews the all new Mitsubishi Triton GLX-R

June 1, 2010 / New Mitsubishi Brisbane

With skill’s and toughness to boot who better to review 4WD of the year the Mitsubishi Triton then Brisbane based Wallaby Will Genia.

At only 22 Will Genia has helped drive the Queensland Red’s to their best performance in 7 years and cement himself in the Wallabies as a superstar. Don’t take these words from me, often hailed as Australia’s greatest halfback George Gregan has passed on some compliments that should have Brisbane and Australian Rugby fans excited.

‘He’s got a lot more skills than me,’ Gregan said of Genia. ‘He’s bigger, stronger and he can kick a lot further. I’m a dinosaur compared to him. He’s got a good head on his shoulders. I like the way he plays. He has time and space to do things, which is a sign of a real quality player.’

With these abilities in mind I couldn’t wait to hear what Will had to say about the all new Mitsubishi Triton GLX-R 2010.

After a tough game out on the footy field comfort is important, no doubt bruised and battered Will found the Triton “was very spacious and had a comforatable interior, it was also very free and easy to drive”

As the 4wd of the year Mitsubishi have obviously designed something quite special for the 4WD enthusiasts in mind, however as Will said it was “simple and luxurious at the same time both on inside and outside whilst also being sporty stylish 4 wheel drive that drives better and looks better than any other 4wd”

So take it from Brisbane Wallaby Will Genia, “the Mitsubishi Triton drives better and looks better then any other 4wd”

More information on the new Mitsubishi Triton

Mitsubishi Motors Australia Limited (MMAL) has announced the release of an Outlander RX special edition model

May 20, 2010 / New Mitsubishi Brisbane

Mitsubishi Motors Australia Limited (MMAL) has announced the release of an Outlander RX special edition model. With unique interior and exterior specifications, the Outlander RX is a stylish new vehicle offering exceptional value for money. Mitsubishi Motors Australia Limited (MMAL) has announced the release of an Outlander RX special edition model. With unique interior and exterior specifications, the Outlander RX is a stylish new vehicle offering exceptional value for money.

Based on the 2010MY LS variant, the RX Outlander adds distinctive features to present a striking appearance. The exterior of the Outlander RX features a redesigned front bumper and fog lights, 18 inch seven-spoke alloy wheels, along with unique side and rear air dams. Finishing touches include silver painted exterior door handles, a chrome exhaust tip and privacy glass.

On the inside, this visually appealing vehicle includes unique leather and sports mesh seat trim, silver painted floor console panels and chrome interior door handles. And, to complete the package the RX Outlander adds safety and practicality with its advanced Bluetooth 2.0 functionality and smart key (keyless operation system).

MMAL vice president of brand and marketing, Paul Unerkov, said the special edition Outlander RX is in a class of its own.

“This attention grabbing vehicle offers great street presence, drivability and functionality.”

The Outlander RX is limited to 500 units only and is available in the choice of three colours – Black Mica and Cool Silver, and White Pearl which is exclusive to the RX.

Outlander RX features the 2.4L MIVEC engine, with CVT auto transmission as well as Mitsubishi’s All Wheel Control 4wd System, Dual SRS airbags, ABS Brakes with EBD, Active Stability Control, Active Traction Control and Hill Start Control.

The Outlander RX is available now for $38,475.00 from over 200 Mitsubishi dealerships Australia wide and is covered by Mitsubishi’s industry-leading 5 year / 130,000km, 10 year/160,000km non-transferrable drive-train warranty and 5 year/130,000 roadside assist as standard.

*Prices listed are vehicle the only price before adding dealer and statutory charges

Mitsubishi electric car i-Miev to be part of a NSW Government trial by the Department of Environment Climate Change and Water (DECCW).

May 20, 2010 / New Mitsubishi Brisbane

Mitsubishi’s innovative i-MiEV electric vehicle has today been showcased at NSW Parliament House as part of a NSW Government Trial.

The vehicle, one of only two in the country, is being trialled this week by staff at the Department of Environment Climate Change and Water (DECCW) to test its performance as part of a working fleet. During an official inspection NSW Environment and Climate Change Minister Frank Sartor met with Mitsubishi’s Vice President of Brand and Marketing, Paul Unerkov, received a brief presentation on Mitsubishi’s benchmark electric vehicle technology, and enjoyed a drive in the snappy city commuter.

Mr Sartor is enthusiastic about the potential of electric vehicles in NSW. “Our fleet has about 25,000 vehicles so the potential for electric cars to help us make savings in carbon emissions is huge,” he said.

Mr Sartor said the NSW Government has formed an Electric Vehicle Taskforce to look at the technology, infrastructure, policy, and legislation that would ensure motorists could gain early access to electric vehicles.

Mr Unerkov said “The team at Mitsubishi Motors is proud to be at the forefront of the evolution of environmentally sound motoring in Australia and is looking forward to working with the government on creating a sustainable future”.

Over the next few months, the two Mitsubishi i-MiEVs are set to continue their journey being tested in ‘real world’ environments by government fleets, private fleets and media across the nation.

Mitsubishi confirms ASX crossover vehicle for Australia

May 20, 2010 / New Mitsubishi Brisbane
We’re very excited here at Mitsubishi Brisbane Toowong becuase Mitsubishi Motors Australia Limited has confirmed its new sub-compact all-wheel drive vehicle will be known as the ASX when it arrives in Australia in August.
According to MMAL’s president and CEO, Masahiko Takahashi, the ASX nameplate is based on the
concept of an “Active Smart Crossover.”
“The ASX is primarily a city car – very stylish and manoeuvrable around town – and the adoption of the
European brand name reflects this.
“But ASX is more than just a pretty face. It also has the added benefit of being very smart, especially
in terms of the technology that drives its engineering, design and all-wheel drive ability,” Takahashi
said.
The ASX is closely based on the Concept-cX show car, first unveiled at the 2007 Frankfurt Motor
Show. The vehicle is available in Europe and Japan with a variety of power plants, and the choice of
either two or four-wheel drive configurations.
While MMAL has not yet revealed full specifications for the ASX range, the company has confirmed
that the Australian line-up will include both diesel and a petrol engines and will be available for sale in
Australia in August.

Mitsubishi confirms ASX crossover vehicle for Australia Mitsubishi Motors Australia Limited has confirmed its new sub-compact all-wheel drive vehicle will be known as the ASX when it arrives in Australia in August.According to MMAL’s president and CEO, Masahiko Takahashi, the ASX nameplate is based on theconcept of an “Active Smart Crossover.”“

The ASX is primarily a city car – very stylish and manoeuvrable around town – and the adoption of the European brand name reflects this.“But ASX is more than just a pretty face. It also has the added benefit of being very smart, especiallyin terms of the technology that drives its engineering, design and all-wheel drive ability,” Takahashi said.The ASX is closely based on the Concept-cX show car, first unveiled at the 2007 Frankfurt MotorShow. The vehicle is available in Europe and Japan with a variety of power plants, and the choice ofeither two or four-wheel drive configurations.

While MMAL has not yet revealed full specifications for the ASX range, the company has confirmedthat the Australian line-up will include both diesel and a petrol engines and will be available for sale in Australia in August.

Mitsubishi Motors Corporation All-New Compact Crossover to Be Named "RVR" in Japan – Vehicle to Go On Sale in Japan Next Spring –

December 10, 2009 / New Mitsubishi Brisbane

TOKYO, Japan, December 3, 2009 — Mitsubishi Motors Corporation (MMC) has decided to name its all-new compact crossover the RVR. This all-new compact crossover is planned for sequential release globally, and will be first released in Japan next spring.

The all-new RVR is a compact crossover that provides high environmental efficiency and has a compact body while providing ample utility space and high performance.

The RVR will be fitted with an all-new 1.8L MIVEC petrol engine, and will be approximately 4.3 meters in length, featuring high fuel efficiency via its lightweight compact body. With the RVR, MMC expands its crossover lineup, which already includes the full-size Pajero, and the mid-size Outlander.

This new compact crossover will be released globally, including North America, Europe, and Asian regions including China.

New Mitsubishi Challenger Arrives at Toowong Mitsubishi Brisbane

December 8, 2009 / New Mitsubishi Brisbane
Mitsubishi Challenger Brisbane

Mitsubishi Challenger Brisbane

The all new Mitsubishi Challenger has finally arrived here at Toowong Mitsubishi Brisbane! You can now be one of the first to get behind the wheel of this stylish and versatile family SUV. Experience for yourself the reasons why we have been so excited about Challenger’s arrival.

Including:

  • Mitsubishi All Terrain Technology
  • Super Select 4WD – including four driving modes for whatever the conditions
  • A powerful and fuel efficient turbo diesel engine with the latest in common rail technology
  • Option of 5 or 7 seats
  • Mitsubishi Multi Communication System (MMCS) including satellite navigation and reversing camera
  • Bluetooth® phone connectivity
  • A comprehensive safety system including active and passive safety features

Challenger fuses Mitsubishi’s proven 4WD credibility with the sleek and refined lines of a sporty SUV.  Its comprehensive safety systems will provide you with the peace of mind and confidence your family deserves. But don’t take our word for it, visit your local dealer or the Challenger website and see why Challenger will challenge the way you see SUVs.

So drop down to Brisbane’s leading Mitsubishi dealership to view first hand the brand new Mitsubishi Challenger and why we love that car!

To contact our sales team or view more information on the Challenger view our website.

Mitsubishi Challenger

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