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Mitsubishi ASX – Ken and Leone go off-road!

June 18, 2012 / Mitsubishi News

In January 2012 we purchased a Mitsubishi ASX from Toowong Mitsubishi.  We didn’t buy the 4X4, as while we will go scrub bashing we don’t usually need the extra capabilities of the 4X4 and we didn’t see the point of having the bigger vehicle in town.

In May 2012 we drove to Melbourne by way of Toowoomba, Dalby, St George, Cunnamulla, Bourke, Goolgowi and Castlemaine.  Coming home we went through Chadstone, Foster, Sale, Bairnsdale, Lakes Entrance, Eden, Sydney (at peak hour), Port Stephens (mmm the seafood), Taree, Ballina and the Gold Coast.  In all we drove 4,774.6 kms in 3 weeks, 8 days of which the car was parked in a car park in the middle of Melbourne.

Somewhere outside of Cunnamulla

Because we didn’t have the restrictions of flying we didn’t pack lightly, besides ourselves, we had 2 suitcases, 4 good size plastic boxes, a full size esky, a foldup table and 2 foldup chairs, camera, binoculars, maps, snacks and with heading south – coats.

In town we found the ASX to be responsive, nimble, oh so easy to park in tight spaces (urbanised the SUV), easy to see out of in traffic and easy on fuel.

On the open road the ASX quite happily sat at 110kms/hour, fuel consumption dropped to 7.0lt/100kms and braking at that speed was not an issue.

The semi’s out west are road trains, 2 or 3 full size trailers, and the ASX had no difficulty in accelerating from 110kms/hour to overtake.  One of the beauties of the ASX was looking down on the wheels of the road trains instead of up at the undercarriage.

We have called her Tardis, appears small on the outside, has ample room inside and takes us wherever we wish to go.

Mt Oxley, Bourke – taken after driving over washed out dirt roads and washed out wheel tracks through someone’s paddock

Are we happy with the ASX?

You bet we are and we are planning our next trip.

Adelaide via Cairns sounds good.

Ken and Leone Oakhill

Sunset from our asx

Mitsubishi Motors previews new look ASX at 2012 New York International Auto Show

April 5, 2012 / Mitsubishi News

With about 210,000 units sold around the world since its launch in 2010 – including about 11,000 units locally –  ASX* has proved to be a global success for Mitsubishi Motors Corporation (MMC), as well as a successful embodiment of the innovative and versatile MMC-engineered Project Global architecture**.

Building on this solid foundation, Mitsubishi Motors today staged the world debut of a new look version of its compact crossover at the 2012 New York International Auto Show.

To be launched in Australia later this year, this latest ASX sports a reshaped front face whose softer outline reflects the gradual transformation of Mitsubishi’s design language and visual identity towards a “Solid – Safe – Simple” engineering-driven look. Likewise, the rear bumper has been updated to complement the redesigned front face.

Detailed Australian specifications will be announced at a later stage, closer to market introduction.

*”RVR” in Japan / “Outlander Sport” in North America
**Outlander II, Lancer & Lancer Evolution, Delica D:5, ASX

Record March for Mitsubishi Motors

April 5, 2012 / Mitsubishi News

Mitsubishi Motors Australia Limited (MMAL) ended the first quarter of 2012 on a high note registering an all-time March record for imported vehicles with 6,007 units.

The stand out performer in March was Triton 4×4, retailing 1,186 units and strengthening its place as Australia’s third best-selling utility in a highly competitive segment. Triton 4×2 came in at 535 units, also taking third spot in its respective segment.

Overall MMAL’s SUVs performed extremely well, with total SUV sales of 2,470.Pajero was the strongest performer in March with 638 units, a massive 58.3 percent increase over the March 2011 result. This growth was almost three times greater than the SUV Medium segment which increased by 20.6 per cent for the month.

Challenger also ended the month strongly with 202 units, a healthy 14.8 percent jump over the same month in 2011.

The city-sized ASX enjoyed its best ever result since launch with 748 units while Outlander recorded a respectable 882 units, more than 24 per cent up on March 2011.

Vice-president of sales, Anthony Casey, said the strong March result, particularly in SUVs, was a reflection of MMAL’s commitment to responding to consumer needs.

“Mitsubishi is committed to sustainable, consistent growth, and with an exciting range of products coming to the Australian market during 2012-13 we are confident of growing the Mitsubishi brand well into the future,” he said.

Year-to-date, MMAL has recorded 15,739 units, a 2.8 per cent increase on 2011’s first quarter results.

Mitsubishi Motors’ top Service Technicians and Service Advisors recognised

April 5, 2012 / Mitsubishi News

Mitsubishi Motors Australia Limited (MMAL) has announced the winners of its annual service skills competition, held recently at the company’s South Australian head office.

Queensland claimed a double win with the Mitsubishi Technician of the Year title going to Rod Howes from Blue Ribbon Mitsubishi, Ipswich, while Carla Smith from Len Patti Mitsubishi, Toowoomba, took out Mitsubishi’s Service Advisor of the Year.

The announcement came following a full program of tough testing throughout 2011, with more than 800 Mitsubishi service staff competing across a range of events.

MMAL’s National Service Manager, David Budden, was impressed with the extensive knowledge shown by all contestants in the final competition saying he believes the service skills competition plays an important role in continually lifting the standard of service for Mitsubishi’s customers.

“All contestants performed to the highest standard and showed great knowledge in their respective fields.This competition allows individual technicians and service advisors to improve their diagnostic and customer service skills, while recognisingthose who strive to reach their maximum potential,” Mr Budden said.

Technician of the Year, Rod Howes, was up against tough competition but managed to keep his cool to take the title.

“The other competitors were great, so it was tough going especially dealing with the extra pressure of time limits to complete each section,” he said.

Carla Smith claimed back-to-back Service Advisor of the Year titles, drawing on her experience in the competition to outperform the other participants.

“It was good to compete again this year although it’s always hard to perform your best under pressure and in a different environment,” she said.

The annual Mitsubishi Service Skills Program began in 1999 and recognisesexcellence in customer service and technical expertise across Mitsubishi’s national network of more than 200 dealerships.

The program promotes and develops Mitsubishi service staff and helps to increase customer satisfaction, reduce warranty costs, improve product knowledge for staff, and encourage efficient work practices across Mitsubishi dealerships nationally.

Competitors were strong in both categories, with a total of 265 service advisors and 579 technicians taking up the challenge. After nation-wide preliminary testing and regional qualifiers, the top five technicians and service advisors travelled to Adelaide to decide one national winner for each category.

The technician finalists faced five practical tests on vehicles and engines across the Mitsubishi range, with only a limited time at each station to diagnose a problem. Under pressure to correctly identify any issues, all contestants performed well displaying a broad range of technical skills and comprehensive product knowledge.

Customer service role-play put service advisors through their paces, with scenarios that ensured their skills were put to the test.  Although they were inundated with “customer” enquiries and demands, each finalist was polite, helpful and professional at all times.

MMAL’s Service Improvement Coordinator, Stephen Robinson, said the event was a great success and encouraged all participants to take part in the next program.

“I would like to extend my congratulations to this year’s winners, and thank all participants for their hard work and dedication in the 2011 Mitsubishi Service Skills Program,” Mr Robinson said.

Mitsubishi’s 200-plus national dealer network provides excellent servicing standards for all of the company’s passenger and commercial vehicles.

Service Technicians
Rod Howes Blue Ribbon Mitsubishi Ipswich QLD
Zivko Dukleski Parramatta Mitsubishi Camellia NSW
Ryan Kilby Berwick Mitsubishi Berwick VIC
Nathan Kadow Southland Mitsubishi Goodwood SA
Joe Federico John Hughes Mitsubishi Victoria Park WA
Service Advisors
Carla Smith Len Patti Mitsubishi Toowoomba QLD
Terry Witt Wanneroo Mitsubishi Morley WA
Jessica Hankinson McIlroy Mitsubishi Victor Harbor SA
Tim Standing Kloster Mitsubishi Newcastle NSW
Shane Thomson Berwick Mitsubishi Berwick VIC

Mitsubishi Motors Corporation begins sale of the Mirage in Thailand

April 5, 2012 / Mitsubishi News

Bangkok – Mitsubishi Motors Corporation (MMC) today announced it will sell its all-new Mirage “global compact car” in Thailand starting from 28 March 2012.

The Mirage is a “global compact car” developed under a revolutionary concept thatfulfils the needs of both fast-growing emerging markets as an entry-level car and the eco-conscious advanced markets with its superior environmental performance.

The Mirage will be made at a brand-new third factory at Mitsubishi Motors Thailand’s (MMTh) Laem Chabang Plant; the largest MMC plant outside of Japan. The Mirage will first be sold in Thailand, followed by ASEAN countries, Japan, Europe, then expand to other markets successively.

Mr Osamu Masuko, President of MMC, noted just before a ceremony marking the event in Thailand:
“I am pleased to present the Mirage first in Thailand. The Mirage is an all-new compact car focused on premium fuel efficiency and low CO2 emission, just right for the times where demand for superior fuel efficiency and eco-friendliness are increasing all over the world. I would like to personally thank the Thai government for their promotion of their Eco-car Program, allowing us the chance to bolster our Thai operations. After Thailand, the Mirage will be exported to ASEAN countries, then gradually make its way around the world.”

The Mirage’s Product Features:

– Delivers fuel efficiency and low CO2 emissions that are among the best in its class thanks to the all-new MIVEC*1 engine and thoroughly reduced aerodynamic resistance and rolling resistance.

– Provides nimble handling inherent to a compact car while utilising high-efficiency packaging to maintain interior space for five adults.

– Optimisation of the body structure and more extensive use of high-tensile strength panel make the vehicle some seven percent*2 lighter than is normal for its class, contributing to better fuel economy. The Mirage uses Mitsubishi’s impact-resistant RISE*3 body, which absorbs and distributes impact force to deliver high levels of occupant safety.High level of quality achieved through MMDS (Mitsubishi Motors Development System), a comprehensive quality management system that sets and assesses/evaluates the achievement of specific performance benchmarks within each stage of operations from vehicle planning, sales and after-sales services, and MMPW (Mitsubishi Motors Production Way), a unified global quality assurance framework.

– In addition, prior to production, MMC have stationed experienced inspectors from its Japanese factories in Thailand to inspect manufactured units at the new third factory in order to make sure that the same quality standards from its Japanese factories are reached.

*1: Mitsubishi Innovative Valve timing Electronic Control system
*2 Weight ratio calculated by applying ratio of high-tensile steel used in the Colt to the Mirage.
*3: Reinforced Impact Safety Evolution

The Thai-market Mirage will be equipped with a 1.2L MIVEC engine that delivers fuel efficiency of 22km/L*4, among the best in its class, and above the Thai government’s requirements for “eco-car” certification*5. The Thai-market Mirage will be priced between THB 380,000 to 551,000 depending on trim level, and plans are to sell 2,500 units per month in Thailand.

*4: Calculated internally using ECE R101 Rev.01 Combine Mode.
*5: Qualifications: based on European calculation methods, more that 5L/100KM(20km/L), reach EURO4 exhaust gas regulations, invest THB5 billion into production in Thailand, and produce 100,000 units per year after the fifth year of production.

MMC announced its JUMP 2013 three-year business plan in January 2011, and one of the pillars of the plan calls for putting operating resources into emerging markets. Among “emerging markets,” MMC puts particular emphasis on strengthening its operating base in the ASEAN region. The production and worldwide export of the Mirage from Thailand is an important tactic that embodies this strategy. Moving forward, MMC will continue to aggressively bolster its operations in high-potential emerging markets.

Overview of Mitsubishi Motors Thailand (MMTh)

  1. Office Address:
    88 Moo 11 Phaholyothin Road, Klongneung, Klongluang, Pathumthani 12120, Thailand
  2. Laem Chabang Plant:
    199 Moo 3, Laemchabang Industrial Estates, Tungsukhla, Sriracha, Chonburi20230, Thailand
  3. President: Mr. Nobuyuki Murahashi
  4. Capital: THB 7,000,000
  5. Number of Employees: 6,400
  6. Date of Establishment: January 1987
  7. Models Produced:
    –      Factory No.1: Lancer, Lancer EX, Pajero Sport
    –      Factory No.2: Triton (L200)
    –      Factory No.3: Mirage
  8. Production Volume: 199,760 units (FY2010, 16.8% of MMC’s total production volume)
  9. Cumulative YTD Production Volume: 2,360,000 units (as of February 2012)

2012 Mitsubishi i named #1 in US Energy-Efficient Economy (ACEEE) Annual “Greenest Vehicles” List

March 9, 2012 / Mitsubishi News

Mitsubishi Motors Corporation, (MMC), and the 2012 Mitsubishi i – the all-new North American relative to the i-MiEV, Australia’s first volume-produced, fully electric vehicle – have taken top spot on the coveted American Council for an Energy-Efficient Economy (ACEEE) 14th annual “Greenest Vehicles” list, a comprehensive environmental ranking for production vehicles.

The 2012 Mitsubishi i scored a 58 in the ACEEE’s ranking system – the highest Green Score ever achieved since the ACEEE “Greenest Vehicles” rankings began in 1998.

“Even taking into account the emissions generated from the electricity used to power the Mitsubishi i-MiEV, it still handily outscores other vehicles on the market today,” said ACEEE lead vehicle analyst, Shruti Vaidyanathan.

According to the ACEEE, the cars that make up their “Greenest Vehicles” list are evaluated on a variety of criteria including tailpipe emissions, fuel consumption, and gas emissions that “contribute to climate change.” Additionally, starting with this year’s awards, the ACEEE made a number of changes to its vehicle evaluation methodology to more accurately estimate vehicles’ environmental impacts including improving emissions estimates in the vehicle manufacturing process as well as in the extraction of natural gas.

“Earning a spot on the ‘Greenest’ list is proving to be a real challenge for automakers given the variety of technologies on the market and the proliferation of highly efficient conventional vehicles,” said Vaidyanathan. “Just using the latest technology does not guarantee a top spot.”

The “Greenest Vehicles” and “Greener Choices” lists appear in the ACEEE’sGreen Book® Online. The Green Book® Online, according to the ACEEE, is an “annual ranking that highlights the environmental friendliness of vehicles in the United States.” Only the 12 highest-ranked vehicles by the ACEEE make it onto the organisation’s “Greenest Vehicles” list.

The 2012 Mitsubishi i is the most affordably-priced mass-produced electric vehicle (EV) available in the United States and is the first of several new advanced, alternative-fuel production vehicles that MMC plans on bringing to the global market in the next few years.

For more information on the methodology used by the ACEEE to determine its vehicle rankings, please visit the ACEEE websites at aceee.org andgreenercars.org. For additional material on the 2012 Mitsubishi i electric vehicle, please log on to i.mitsubishicars.com and media.mitsubishicars.com.

Mitsubishi Motors to début the all-new Outlander at the 2012 Geneva International Motor Show

March 9, 2012 / Mitsubishi News

Tokyo, February 9, 2012 — Mitsubishi Motors Corporation (MMC) will present the global débutof the all-new Outlander at the 82nd Geneva International Motor Show –  which runs from 6 March through to 18 March 2012*. The new-generationOutlander was built to be eco-friendly and it accomplishes this with fuel efficiency and CO2 emission levels that are among the best in its class. Also on display on the Mitsubishi Motors stand in a line up of 13 models (eight on the first Press Day) will be the MiEV House, a model for a near-future “EV (electric vehicle) lifestyle” that maximises household energy usage with the help of an EV, as well as the fast-selling ASX and other models currently on sale in Europe.

*For general show information, please visit http://www.salon-auto.ch/en/ (English)

In addition to its fuel efficiency and CO2 emission levels, other features distinguishing the new Outlander include enhanced levels of safety from the adoption of advanced safety technologies and a user-friendly interior that reflects pure quality.

The new Outlander will be launched first in Russia this summer, after which it will be introducedin European, Japanese, Oceania, Chinese and North American markets.

During fiscal 2012 Mitsubishi Motors will also be adding to its line up an EV-basedOutlander model which will use a plug-in hybrid system derived from MMC’sexciting EV technology.

New Outlander Product Features

(1) Outstanding environmental performance with fuel consumption and CO2 emission levels that are among the best in its class.

The European-market specification Outlander is offered with a choice of gasoline and diesel engines. Gasoline models are powered by the 4J11 2.0-litre in-line 4-cylinder SOHC MIVEC* engine which employs an all-new valve train. Diesel models use the 4N14 2.2-litre in-line 4-cylinder turbo charged MIVEC engine, with a very low compression ratio of 14.9:1, which meets stringent European diesel emission regulations.

The diesel Outlander (2WD drive train, 4N14 engine with 6-speed manual transmission) will provide a superior level of environmental performance, with target CO2 emissions of under 130g2/km*, thanks to MMC’s “Auto Stop&Go” idle-stop system and its lighter body weight from the optimisation of the body structure, the use of high-tensile strength panelling and improved aerodynamics. Furthermore the new Outlander will be equipped with an ‘eco-friendly driving system‘ that notifies the driver when they are driving at maximum efficiency.

*1: Mitsubishi Innovative Valve timing Electronic Control system (name for engines fitted with Mitsubishi Motors’ variable valve timing system).

*2: Target for European model that is subject to final homologation. Models for other countries may differ according to local homologation.

(2) Enhanced levels of safety borne from advanced safety technologies

The new Outlander offers outstanding safety through the use of the following advanced safety technologies:

  • FCM (Forward Collision Mitigation System): Detects obstacles on the road ahead of the car and automatically applies the brakes to prevent a collision.
  • ACC (Adaptive Cruise Control System): Operates to maintain a safe distance between the car in front even at very low speeds experienced in heavy traffic congestion.
  • LDW (Lane Departure Warning System): Functions to warn the driver that their vehicle is about to depart from its lane.

(3) High-quality, user-friendly interior

• The new Outlander’s interior expresses quality with the use of a glossy black instrument   panel, switches decorated with silver accents and soft-touch dashboard trim material. The new Outlander also features easily-operable steering wheel controls together with high-resolution and easy-to-read instrument displays.
• The comfortable second- and third-row seats can be easily configured to provide a number of seating patterns and also a long luggage space with a flat floor.
• A power-operated tailgate facilitates loading and unloading.

Mitsubishi sales remain strong in 2011

February 2, 2012 / Mitsubishi News

After celebrating 30 years in Australia in 2011, Mitsubishi Motors Australia Limited (MMAL) ended the year with total annual sales of 61,108, a strong result giving MMAL a healthy 6.1 per cent total market share.

MMAL achieved its highest total SUV figures as a full importer, reaching 23,287 units across Outlander, Challenger, Pajero and ASX. This notable result is a considerable 16 per cent increase on 2010’s figure, highlighting MMAL’s strength in the SUV segment.

It proved to be the best ever annual result for Challenger with sales of 2,406, a 9.6 per cent increase over 2010, in a SUV Medium segment that declined by four per cent.

Triton continued to be a standout performer for Mitsubishi with the two-wheel drive model recording sales of 479 in December taking the year’s total to 5,893 units. The four-wheel drive Triton retained its popularity, registering annual sales of 11,297 an impressive 10.4 per cent increase over 2010 figures, in the competitive 4×4 segment.

MMAL president and CEO, Genichiro Nishina, said despite a difficult year in the automotive market, MMAL ended the year on a positive note.

“2011 proved to be a challenging year especially with the devastating earthquake and tsunami that hit Japan in March, followed by the monsoonal floods in Thailand in November and December. Despite this, MMAL’s commitment to delivering highly-equipped, value-packed vehicles to the Australian market never wavered resulting in strong sales for the year,” Nishina said.

“Mitsubishi Motors is committed to sustainable growth and we are looking forward to introducing exciting new products to the market in 2012 and beyond.”

Other highlights for MMAL in 2011 included the public launch of the i-MiEV electric vehicle, and a complete update to the Triton, Challenger, Lancer, Pajero and ASXproduct ranges.

In addition, Mitsubishi Motors’ global future was previewed with the unveiling of the all-new Mirage and the PX-MiEV II concept at the Tokyo Motor Show.

Mitsubishi’s Pajero Platinum returns

February 2, 2012 / Mitsubishi News

Mitsubishi Motors Australia Limited (MMAL) welcomes back the PajeroPlatinum Edition. With a limited release of 2000 units, the Pajero Platinum is based on the 2012 model year GLX with premium styling and specification upgrades.

The Pajero Platinum receives stylish exterior updates including privacy glass, chrome exterior door handles and door mirrors, integrated side steps, fog lamps, chrome radiator grille and special edition Platinum badge.

To increase functionality within the cabin, the Pajero Platinum includes Mitsubishi’s Multi Communication System (MMCS) with voice command. Also included are steering wheel controls and a reversing camera to provide greater driver visibility and awareness. The Pajero Platinum also gains dusk sensingheadlamps and rain sensing wipers to boost convenience.

Comfort has been increased with the inclusion of leather steering wheel and gear shift, rear-zone air-conditioning, Platinum floor mats and an 850 watt RockfordFosgate 12 speaker premium audio system to provide an enhanced listening experience.

MMAL vice-president of Customer and Brand Management, Paul Unerkov, welcomed the Pajero Platinum back to the Mitsubishi range.

“The Pajero Platinum is always popular with four-wheel drive enthusiasts looking for solid on and off-road power combined with stylish and functional extras,” Unerkovsaid.

The Pajero Platinum offers first-class safety with Mitsubishi’s Reinforced Impact Safety Evolution body system, ABS braking, Electronic Stability Control and driver and passenger SRS airbags along with Super Select II which offers the drive a range of flexible on and off-road driving modes.

Available in Warm White, Cool Silver, Black, Graphite, Ironbark and Champagne, the Pajero Platinum is an impressive addition to the legendary Pajero range and is available with a 3.2-litre diesel engine coupled with an automatic transmission priced at a recommended retail price of $59,990. Note, prices do not include dealer delivery, insurance or on road costs.

Mitsubishi offers a 10 year / 160,000 km non-transferrable drive-train warranty, five year / 130,000 km new vehicle warranty, five year / 130,000km Roadside Assist and  Capped Price Servicing for the first four years or 60,000 km of ownership* on all new vehicles.

* Excludes government, rental, and some fleet buyers

Platinum style for Mitsubishi’s popular Lancer

February 2, 2012 / Mitsubishi News

Mitsubishi Motors Australia Limited (MMAL) will add the stylish, limited edition Lancer Platinum to the popular Lancer range in January 2012.Based on the 2012 model year Lancer ES, the Lancer Platinum includes a host of upgrades to offer extra safety, convenience and style.

The Lancer Platinum’s safety has been boosted with the inclusion of a reversing camera and reversing sensors, giving the driver with greater visibility and awareness. When reverse gear is engaged, the camera monitor appears automatically in the electro-chromatic mirror.

Inside the Lancer Platinum, a number of luxury touches have been added including leather seat trim, heated front seats and powered driver’s seat with slide, recline and height adjustment functions. The deluxe leather centre console complements the leather-wrapped steering wheel which features audio and phone controls for convenience along with voice activated Bluetooth 2.0.

The Lancer’s sleek, sporty lines have been enhanced through the addition of 16-inch alloy wheels, side air dams, chrome muffler tip and a special Platinum badge while the sedan model also receives a rear spoiler.

MMAL vice-president of sales, Anthony Casey, said the Lancer Platinum represents exceptional value combining safety, style and convenience.

“The Lancer Platinum Edition builds on the Lancer’s reputation for safety and style to offer customers a vehicle loaded with extra features,” Casey said.

The Lancer Platinum boasts the efficient 2.0-litre dual overhead cam MIVEC four-cylinder engine, and is available in both manual and CVT transmissions, and in either the sportback or sedan body styles.

Boasting a five-star ANCAP safety rating, the Lancer Platinum features Active Stability Control, dual front, side and curtain and driver’s knee SRS airbags, ABS braking system with Electronic Brake Force Distribution and Mitsubishi’s Reinforced Impact Safety Evolution body system with front crumple zones.

The Lancer Platinum will be on sale at a recommended retail price of $21,690 for the manual and $24,190 for the automatic.  Note prices do not include dealer delivery, insurance or on road costs.

The Lancer Platinum Edition is available in a range of colours including White Solid, Cool Silver, Black, Titanium, Warm Silver, Red, Lightning Blue and spectacular Orange Burst.

Mitsubishi offers a 10 year / 160,000 km non-transferrable drive-train warranty, five year / 130,000 km new vehicle warranty, five year / 130,000km Roadside Assist and  Capped Price Servicing for the first four years or 60,000 km of ownership* on all new vehicles.

* Excludes government, rental, and some fleet buyers

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